![]() ![]() While a short-lived promotion instills urgency, I predict Rejuvenation will lose a few sales from people who set the postcard aside, going back to it a week or so later hoping to redeem it. What I don’t like: The friends and family promotion lasts only one week, as listed on the postcard reverse in the fine print. This is a solid traditional direct mail example to swipe for any promotion. But after one quick glance at this postcard, I found myself thinking about all of the things I could buy during their friends and family sale. I’ve never dabbled in their other offerings. While I am a regular Rejuvenation customer, I exclusively purchase niche light bulbs for antique light fixtures from the retailer. I also love that the back of the postcard provides brief, but thorough, information about each of the retailer’s departments. The aspirational imagery is stunning, and the 5×7 postcard size ensures I won’t miss taking a glance (and setting this aside to cash in on the 20% off offer). ![]() This postcard stood out in my mail pile in a major way. Direct Mail Ideas in My Swipe File Direct Mail Example #1: Friends and Family Promotion Postcard Idea (Make sure to read past the direct mail examples to see my common gripe about all five postcards). Below, I’m sharing 5 postcard examples I just swiped. I’m going to let you take a sneak peek at my file. While you’re anxiously awaiting the mail carrier, I’ll give you something to jumpstart your direct mail examples swipe file. If you work on a team, have your colleagues do the same, as they should receive different marketing postcards than you, assuming they’re receiving data-driven, personalized direct mail. Take pictures of any compelling postcards (or any direct mail pieces, really) that you receive, and add them to your swipe file (ideally jotting down a couple of notes about what you like as you go). If you want to stockpile direct mail examples, we suggest starting with your own mailbox. (This is why we just shared 3 direct mail marketing examples with Sumo’s audience this week). Plus, it’s just not as easy to find (or bookmark) great eye-catching postcard examples as it is, say, social media ads. It’s not that there isn’t high-performing direct mail out there, but that the volume isn’t quite that of e-mail or digital ads. ![]() Unfortunately for creatives, it can be hard to find good creative direct mail examples to swipe. They’ve got a nest egg of marketing postcard ideas at the ready whenever their creativity needs a boost. This way, writers and designers don’t have to start from scratch on every direct mail project. A swipe file is where efficient copywriters stash ideas-think screenshots of successful marketing postcards, headlines, imagery and copy. If you’re new to the creative side, you might not be familiar with the jargon. If you’re looking for creative direct mail examples to add to your swipe file, you’ve come to the right place. You approve the final design, and we take care of the rest.ĭirect Mail Postcards are what we do! Due to our high volumes and our efficient process, we can confidently stand behind our Low Price Guarantee.Even the best and brightest marketing copywriters must take inspiration from somewhere. We listen to your needs and create the exact direct mail postcards you’re looking for. Our dedicated Marketing Consultants make the process easy for you. With distinct creativity, we produce eye-popping postcards that stand out and capture your prospects’ immediate attention. If prospective customers receive a high quality direct mail postcard, they associate your business with that same quality. As a standard, Postcard Mailing prints your postcards in full color on both sides, using high quality, heavy weight paper with a glossy finish to give you a product you will be proud to share. In other words, you get more without paying more postage. Our Signature 6″ x 11″ postcard is the largest available card size that still qualifies for the USPS letter rate. We offer all sizes of direct mail postcards. ![]()
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